1. What is it and where did it come from?
The purpose of the effects is to diversify the users' photos and videos on social networks via digital content in augmented reality.
AR filters and masks first appeared on Snapchat after they absorbed the Ukrainian startup Looksery in 2015. Facebook decided to keep up and bought the Belarusian company MSQRD that the very same year. We previously wrote about this
In this article, we will focus specifically on Facebook and Instagram, and leave Snapchat for another time.
AR effects first appeared for Facebook’s in-app camera. At the end of 2017, the company released special software, called AR Studio (today known as Spark AR), as well as a series of instructional lessons to encourage artists around the world to create and upload their effects.