Masks and Filters. Everything you need to know about AR effects on Facebook and Instagram
Most likely, you recently came across a photo, either in your news feed or stories of friends with digital objects superimposed on their faces. All of these dog ears, funny glasses and hats are called AR effects and they are gradually becoming an important part of the content we see on Facebook and Instagram. In this article, we take a closer look at masks and filters and we will also tell you how to use them for marketing purposes.